Sustainability

For decades, the terms sustainability and luxury never go hand in hand. In 2030, we have become the leading luxurious brand to preach, manifest and practice sustainability. We incorporate sustainability into our core values by practicing sustainably sourced supplies, functioning online and doing our best to limit our carbon footprint. We strive to be transparent with our progress in maintaining our leading position by being transparent with our efforts of being sustainable in our annual report.

As a brand operating during the 2020 Coronavirus pandemic, we had to shift towards operating digitally. This meant the temporary closure of stores, our clients are shopping online more and to accommodate for the demand of online shopping, we had to quickly adapt to the digital economy. Since then, we have received nothing but positive feedback on our services online and because of how successful we have been operating online we decided to stay online. The benefits of us still operating online 10 years later, is that we have seen how sustainable we have become as a brand. By operating online, we become a paperless brand, reduced our waste and limited our carbon footprint. We have been managing our business from all around the world, attracting global clients and providing excellent service through flexibility and around the clock access to our online store.

Another advancement we have adopted in DE label is the use of Artificial Intelligence (AI) throughout our online store. Over the past decade AI has facilitated for a digital transformation in the retail industry. It has helped our brand to anticipate future demands, analyse service for our clients and the delivery of our products. This has been a sustainable advancement for our brand, as AI has reduced up to 50% of our inventory levels, it has helped us predict future trends and improving on labour conditions.

As a brand we strive to limit our carbon footprint by choosing sustainably resourced materials, being a paperless community and setting ambitious goals to keep sustainability in our core strategy. In 2020, there was a warning call from Earth, the pandemic essentially stopped the world and called for us to start taking care of the Earth and our own health. This waking up call was particularly relevant to the fashion industry. The fashion industry demanded transparency, responsibility and accountability for the impact on the environment.